What Makes Me Want to Buy Something?

People often buy a lot of things daily. They sometimes don’t know why they want to buy something, but they say it depends on their needs. However, some people buy products for no reason. There are many factors that can affect people’s mind and make them want to buy a certain product. The most important is advertising which plays a vital role in convincing people to buy something. I myself buy products which can grab my attention through advertisements.

First of all, I know about new products through advertisements. For example, when I watch an advertisement about a new mobile phone, I begin to ask myself about my priorities, concerning ; colour, credibility, company, guarantee, etc. The next step is to distinguish between it and the other types of mobiles. Finally, when I have decided on a specific product, I buy it at once.

Furthermore, some companies do a lot of effort to promote their products. They try a lot to make their advertisements look more interesting and appealing.

Nowadays we can see advertisements everywhere either by visual through newspaper, television and internet or by verbal through the radio. It is a form of communication to promote and tell people about a certain type of product. Consumers can easily make their choice based on the advertised product that they are looking for.

First of all, how do people know that if there is a new product available? By advertising, consumers will know about this product and will go to purchase if they are interested in that. For example, if a new iPhone model was launched without an advertisement to announce that, people will not be aware of the new features of the smartphone and maybe they just use handphone to make call and send text message. Also from the advertisement, people will have some basic knowledge of the products and can make some comparisons with others before they can make the decision to buy.

Furthermore, some advertisement is interesting and funny. For example, a newly launched coffee product, Ah Huat White Coffee. They used a famous singer Ah Niu to sing the theme song Ah Huat White Coffee with some funny scene played. The effect is very good which makes people easy to remember the brand and product. People enjoy to watch the advertisement and it can be considered as a type of entertainment.

On the other hand, some people may think an advertisement is just one of the commercial strategies to influence and encourage people to buy something that actually they do not really need. They waste their money on the products because of the advertisement. Some of the products even do not have the value as what they are advertised and people feel they are cheated.

As a conclusion, advertising do help people being aware of what is the latest development of the products and assist them in decision making when there are many choices for a same range of product. We need to read the content carefully and spend wisely.